← ALL THE WORK
Mission log

Cachai

South American colour on a rainy Dutch bike ride: a brand, a logo and a bag designed to brighten the bike lane.

Mission Ticket

Client:

CACHAI

Made:

NAMING, BRANDING, LOGO, WEB UX/UI, BAG DESIGN

When:

JUNE 2026

001

The brief

Cachai wanted to bring something the Dutch bike lane was missing: colour. Their waterproof bike bags carry the colours, warmth and energy of South America, and the brand had to do the same. Fun and full of life, but still a bag you trust with your laptop in a Dutch downpour.

002

What I made

The full brand, from the logo to the colours and patterns, and the design of the main bag itself. The trick was balancing the two sides: bold enough to stand out on a grey day, practical enough to feel like proper gear. And the mission isn't over yet: I'm now designing the UX/UI for the website, so the same bright, sturdy feel carries over to the screen.

LOGO

Naming

BRAND IDENTITY

COLOURS & PATTERNS

BAG DESIGN

UX/UI: IN PROGRESS

Snapshots from the Mission

The Gallery

003

The Result

A bag you can spot from the other end of the street. And this mission is still in orbit: the UX/UI is in progress, so this page gets a sequel soon. Launching in 2027.

"
I loved the result, without many words Steff just got what I wanted. She understood the client, and the brand I want to create.
- Andres, Founder of Cachai
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Next Mission

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