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BlueGreen Water Technologies treats toxic algae blooms in lakes and reservoirs, with projects from Ohio and Florida to China and South Africa. As they grew from a young start-up into an award-winning company, the brand had to grow up with them. It needed to be credible for water authorities, scientists and investors, without losing the recognition they’d built. Then came Net Blue, a new way to turn cleaned-up lakes into carbon credits, which needed its own website that could make a brand-new idea easy to grasp.
The complete rebrand, staying close to the original so it felt like an evolution, not a replacement. On top of that, three websites: the main BlueGreen site, the webshop and the Net Blue site, which explains how cleaning a toxic lake also locks carbon away for good. And six years of day-to-day design as their retainer designer: presentations, print and everything in between.
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Six years together, and a brand that grew up without losing itself. Along the way, BlueGreen was named Breakthrough Technology Company of the Year at the 2021 Global Water Awards. In 2024, Net Blue issued its first carbon credits: almost 13,000 tonnes of CO₂ removed from a single reservoir in Utah. It has been a joy to give that growth a look to match.
Steffanie was our go-to designer for six years. From our rebrand to three websites and countless presentations, she makes complex science look clear and beautiful, and she never needs a second briefing.